Week 5: The Basics of Venturing - Effectuation in Action
The Basics of Venturing - Effectuation in Action Can effectuation also be used in companies? Or is it useful only for entrepreneurship? (Alvin Ting Sing Ngie TP070429 / Braxton) Yes, effectuation can be used in companies. Companies can effectively use effectuation to promote innovation, promote internal entrepreneurship, manage risks and establish strategic alliances. Companies can start with existing resources by using effectuation and focus on affordable losses to achieve more effective exploration of new markets and development of new products. This allows the company to conduct small-scale experiments and iterative development. The company can use the effectuation to reduce the risk of large initial investments and also allow the company to quickly adapt to customer needs and market trends. During market crises, effectuation can help companies manage their risks by focusing existing resources on controllable aspects, thus avoiding large and uncertain investments. In addition, ef...