EM1M

  Background of The Grab Company  Originally known as GrabTaxi, Grab is a SoutheastAsian company that specialises in digital payment, ride-hailing, and meal delivery. Grab was established in Malaysia in 2012 by Anthony Tan and Tan Hooi Ling. It was initially developed as a taxi-hailing application with the objective of enhancing transportation options in Southeast Asia. Grab had expanded its services to Singapore, the Philippines, Thailand, Vietnam, and Indonesia by 2014. Grab's rapid expansion was facilitated by funding cycles that enabled the company to establish a presence in numerous markets. In 2016, the company underwent a rebranding process from GrabTaxi to Grab, which was intended to reflect the company's expanded services beyond taxi booking. This encompassed GrabCar (ride-hailing), GrabFood (food delivery), GrabExpress (courier service), and GrabPay (digital payments). Their main competitor, Uber committed strategic mistakes, such as being slow in implementing cash p...

 Wicked Problems faced by modern cities people Problem 1 - Traffic Congestion (Alvin Ting Sing Ngie TP070429) Traffic congestion remains a common problem in modern cities, severely impacting residents’ daily lives. Residents often report longer commutes, increased stress, and a lower overall quality of life due to increased traffic volume. Many city dwellers are frustrated by the inadequacy and inefficiency of public transportation systems, which often fail to meet the needs of growing populations (Petit, 2021) . Surveys and interviews highlight the impact of this congestion on the environment, noting that the large number of vehicles on the road contributes to high pollution and greenhouse gas emissions. Furthermore, urban sprawl exacerbates the problem, as the expansion of urban areas forces more residents to rely on cars for their daily transportation needs. This reliance on private cars further exacerbates traffic congestion and environmental degradation (Rodrigue, 2024). Feedb...

Introduction Culture in business (Braxton Choo Ying Shun TP079069) In today's globalized economy, understanding and incorporating culture into business operations is a key of success for a business. Culture refers to a group's common values, beliefs, practices, and habits, which influence how business is conducted and viewed (Wong, 2024). It influences communication, decision-making, leadership styles, and customer relations. Strong cultural awareness may improve collaboration, encourage creativity, and develop stakeholder trust. Businesses that appreciate and adapt to cultural differences are better positioned to enter worldwide markets, manage diverse workforces, and achieve long-term success (Daley, 2024). Embracing cultural diversity not only provides a competitive advantage, but it also improves the corporate climate by encouraging inclusivity and resilience in an ever-changing global landscape. Why is Culture Important?  Improve Employee Engagement and Retention  (Alvin ...